Thanks to the visibility achieved by many of the projects I have conceived and produced, in 2021, I was honored with the invitation to occupy chair number 9 of the Brazilian Academy of Culture, whose patron is Martins Pena.

Currently, I serve as the Director of the Academy, responsible for curation and events of the institution. This position allows me to frequently engage with the other "immortals" of Brazilian culture, many of whom are critical thinkers and opinion leaders.

Among my fellow Academy members are personalities such as Glória Pires, Alcione, Lilia Cabral, Conceição Evaristo, Liniker, Daniela Mercury, Zeca Pagodinho, Sônia Guajajara, Margareth Menezes, Viviane Mosé, Fátima Bernardes, Elisa Lucinda, Vanessa Giácomo, Beth Goulart, Ney Latorraca, and Christiane Torloni, among many others.

This interaction has always significantly enriched my paradigms regarding the creative industry and its most effective communication mechanisms with the public.